How to Read Your Analytics and Make More of What Works
Compare every post to your typical post at 48 hours, spot the winning hooks, and make more like them.
By the Next5 team · · 2 min read
Posting every day is step one. Step two is learning from it. The Analytics page shows which posts worked, so you can make more of them and drop what does not.
What you see on the Analytics page
- Views, likes, comments and shares for each post.
- Views at 48h — the views a post got in its first 2 days.
- Typical post — what your usual post gets, so you can see which posts beat it.
- Latest numbers — the most recent count from TikTok.
Why 48 hours?
A post that is 2 hours old always looks worse than one that is 2 weeks old. Comparing every post at the same age, 48 hours, is fair. It shows which hook and format really did better.
Turn your numbers into better posts
Wait for 7 to 10 posts
One post can be luck. After 7 to 10 posts you start to see a pattern.
Find posts that beat your typical post
Look for the 2 or 3 posts with the most views at 48h.
Look at the hook and format
Was it a mistake hook? A list? A before and after? That pattern is your winner.
Keep more ideas like it
In the Ideas deck, keep more ideas with the same kind of hook. Skip the kinds that flopped.
Check again every week
Your buyers change and trends move. A quick weekly look keeps you on track.
What good looks like
Do not compare yourself to big accounts. Compare to your own typical post. If more of your posts beat it each month, you are growing.
Want to write better hooks? Read TikTok hooks for small businesses. Unsure about timing? Read the best time to post on TikTok.
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