Social Media for Realtors: 30 Real Estate Post Ideas for TikTok and Instagram
What realtors should post on TikTok and Instagram, 30 real estate post ideas, and how to turn views into leads.
By the Next5 team · · 3 min read
Buyers and sellers look you up before they call. If your social media is empty, they call someone else. The good news: you do not need to dance or go viral. You need to show up every week with useful posts.
Which apps should realtors use?
- Instagram — your online business card. People check it before they trust you.
- TikTok — the fastest way to reach new people in your area, even with 0 followers.
- Facebook — still strong for older sellers and local groups.
Start with TikTok and Instagram. Post the same slideshow or video on both.
What should a realtor post?
Mix 4 kinds of posts. Do not post only listings. Listings help sellers, but tips and local posts bring new buyers to you.
| Post type | Share of posts | Why |
|---|---|---|
| Tips for buyers and sellers | 40% | People save and share them |
| Local area posts | 25% | Shows you know the town |
| Listings and sold homes | 20% | Proof you get results |
| You and your story | 15% | People hire people they like |
30 real estate post ideas
Tips for buyers
- 5 mistakes first-time buyers make
- What to look for at an open house
- Hidden costs of buying a home
- How much house can you really afford?
- Questions to ask before you make an offer
- Renting vs buying in our town
- What happens after your offer is accepted
- 3 red flags in a home inspection
Tips for sellers
- 5 cheap fixes that help a home sell faster
- How to price your home right the first time
- What buyers notice in the first 10 seconds
- Should you sell first or buy first?
- How to get your home ready for photos
- Why some homes sit on the market
Local posts
- 3 best coffee shops in [your town]
- Best neighborhoods for families
- What $400K buys in 3 nearby towns
- New places opening this month
- Best parks and walks near you
- Moving to [your town]? 5 things to know
Listings and proof
- Room-by-room tour in a 7-slide slideshow
- Just sold: how we got 3 offers
- Before and after staging
- A happy client review, word for word
- Under contract in 9 days: what worked
You and your story
- Why I became a realtor
- A day in my life as an agent
- The hardest deal I ever closed
- What I do for clients that most agents skip
- My favorite house I ever sold
How to get leads, not just views
- Put your town in the post. "Selling in Austin?" reaches the right people.
- End with one ask. "Comment HOME and I'll send the checklist." It works on a coming soon post too.
- Put a link in your bio to book a call or see listings.
- Answer every comment and message the same day.
How often should realtors post?
Aim for one post a day on TikTok and 3 to 5 a week on Instagram. Plan the month in one sitting with our free 30-day content calendar. Any week with an open house gets its own run of five posts: see open house social media post ideas.
Questions
Is TikTok good for real estate agents?
Yes. TikTok shows posts to people based on interest and place, not just followers. A new agent can reach local buyers fast with useful tips.
What should realtors post on Instagram?
Buyer and seller tips, local area posts, listings and sold homes, and posts about you. Mix them so it is not only listings.
Can I post real estate content without showing my face?
Yes. Slideshows with home photos and short text work well. Showing your face now and then helps people trust you, but it is not required.
Skip the work. Get the posts.
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